by Jo Mark Selling affiliate products is a great way to start a new online business. It’s free to get started and you can begin making money right away! But there are some pitfalls along the way. One of the biggest problems in the affiliate marketing area is theft.  It is estimated that the average marketer experiences a 30% loss of affiliate re...

By Jerry Glynn Developing a successful brand strategy is essential to the success of your business. The name of your company, the product that you sell, and the overall impression, style, and perceived direction and mission of a business or company. This article will describe some instances in which a branding strategy or rebranding strategy can be...

By Mark Mikelat You need a good pitch. You need to be able to explain to your clients in a few simple words, preferably one simple sentence, what your company is all about.   You must be simple and straightforward to be effective. A good pitch is a powerful way to grow your small business. I have a great example of why you need this. A short time...

By Mark Mikelat Being familiar with RFPs can make your business some big money. An RFP is a request for proposal. Your local, state, and national government offices, agencies and programs put out RFPS all of the time. These government purchase contracts are a powerful way to grow your small business. By understanding the RFP process, you are in the...

By Peter Winters 1. Message Is your message clear? Does it speak to your primary audience? Is it relevant? Does your message have an emotional attachment? Are you trying to say too much when you only have a few seconds to grab your audiences attention? 2. Pre-Show Have you contacted attendees even with something as simple as a postcard asking them ...

By Darrell Berg-Smith Did you ever ask yourself “Why should someone buy from me and not from my competitors?” If not you should consider how your offering is different from those of the many competitors who are vying for the same customers as you are. One of the ways to make your business stand out from the crowd is to link your business with c...

By Kevin Dervin Have you ever noticed how many times it’s the simplest concepts that end up working the best? The same is so true when it comes to marketing. I’m constantly amazed at just how powerful some of the simplest concepts are. I’ve seen simple marketing ideas that cost next to nothing and really require little to no addit...

By Kevin Dervin Are You Riding The Marketing Roller Coaster? If you’re like many of the small business owners or independent professionals I meet, then running and marketing your business can be like riding on a roller coaster. I’m picturing a roller coaster that mostly goes up and down as opposed to one that flips you upside-down or se...

By Donald Saunders A surprisingly high number of people who are new to the world of online marketing believe that it is a simple art. If only this were true! I’m not saying that they believe that all they need to do is find themselves a product, build a website, plug-in an order system, place an advertisement or two and then wait for the money to...

by JASON HANDIQUE If you’re publishing a website that serves a particular topic, you can earn an income from your web pages by subscribing under Google AdSense. Google AdSense is a pay per click (PPC) program. Upon registering an account, this PPC program will give you a code which you are supposed to include on your web pages. This code will...