By Mark Mikelat

Ask your clients questions. Your clients make their buying decisions according to their tastes and preferences and these change all of the time. Ask what your customers like and provide it to them. Asking questions of your clients puts you in a great position to grow your small business.

What do your clients like? That is sometimes a hard question to answer isn’t it? You need to find the answer. Sometimes you can do this with research either directly or indirectly. For example, you could ask your clients, or you could do some outside research.

When feasible, directly asking your clients is often the most effective strategy, especially if you have an established relationship with them. For example, in some industries it is commonplace to have a client round table discussion to encourage clients to provide suggestions for product improvements.

Realize the value of this. Instead of hiring a research team, marketing consultants, or buying industry specific data, your clients tell you exactly the information that you need. Ask them for this information.

Most small business leaders simply don’t ask. Let your competitors be the ones who do not take the time to find out what the client truly wants. You will ask, so you will sell more and to grow your business.

Ask general questions focused on product improvement. How can I improve this product? How can I enhance this product or service to better meet your needs? You client might tell you something that is the key to selling your product to many more clients.

By asking your clients questions focused on improving the quality, value, and functionality of your products, you are well positioned to grow your small business.

Mark Mikelat is a small business success consultant focused on success through the creation of sincere, honest, and genuine personal connections. You can learn more and take advantage of a free strategic analysis at http://www.BuildingAspirations.com/BusinessSuccess.html Also, you can view his books on Amazon.com.

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Tags:  business development Mark Mikelat More Clients More Sales Small Business Growth